Our Brand: Blivuself Co., Ltd. : Illuminating The Brilliant Light Of Life

In the booming wave of the lighting industry, Ou 琈 Lighting Co., LTD. is like a brilliant star, giving off a unique and dazzling light. This enterprise, located at No. 65, Lianfa Avenue, Tongqiao Town, Huicheng District, Huizhou, covering an area of 3,000 square meters, has been through many ups and downs since its establishment in 2014. It has grown from an unknown small team to a professional lighting company with multiple employees and an annual sales volume of over 10 million yuan. On March 6, 2019, Huizhou CITY Ou 琈 lighting technology Co., LTD. was officially registered and established, marking the enterprise entered a new stage of standardized and large-scale development. Today, Ou 琈 lighting has established itself in the industry as a rising star in the field of lighting, its development journey is full of struggle and legend. ​

I. Starting from Scratch to Forge Ahead: The Company's Establishment and Development Journey

In 2014, the lighting industry was in a period of rapid transformation, and the trend of transforming from traditional lighting to modern intelligent lighting began to emerge. LED technology has gradually matured and begun to be popularized. Consumers' demands for lighting products have also shifted from simple functional lighting to a direction that combines decorative, energy-saving and intelligent features. The founder of Ou 琈 lighting keenly seized this market opportunity, with the original intention of "lighting up a better life", resolutely entered the lighting industry. ​

In the early stage of starting a business, the company was confronted with many problems such as shortage of funds, weak technology and lack of talents. The office space is small and simple, and the production equipment is also very limited. However, the founder and the core team, driven by their love for the industry and firm belief, started from the most basic assembly of lamps and gradually accumulated experience step by step. In terms of product research and development, team members study day and night, constantly trying new materials and processes. In order to find better glass materials for the production of Tiffany lamps, they visited many domestic glass production bases, communicated and tested with suppliers repeatedly. After countless failures, they finally found the ideal material that combines light transmittance and color saturation. In terms of market development, they visited distributors door to door, impressed customers with sincerity and professionalism, and gradually opened up the sales channels of the products. ​

With the gradual expansion of business, the company officially registered Huizhou Ou 琈 lighting Technology Co., Ltd. in 2019, this move brought new development opportunities to the enterprise. The company has increased its investment in research and development, production and sales, introduced advanced production equipment and professional talents, and has become one of the top three well-known enterprises in the local area. It has cooperated with several suppliers, ensuring a stable supply of goods, accurate delivery times and superior quality. In terms of management, a complete organizational structure and management system have been established, which has enhanced the operational efficiency of the enterprise. Through participating in various domestic and international lighting exhibitions, the brand awareness of Ou 琈 lighting has been greatly enhanced, attracting more customers and partners, the enterprise development has entered the fast lane. ​

Second, ingenious craftsmanship creates quality products: A rich and diverse range of product series

Ou 琈 Lighting has always adhered to the concept of "quality first, innovative design", and has created a rich and diverse range of distinctive products to meet the lighting needs of different customer groups in various scenarios. ​

(1) Tiffany Lighting Series: The Perfect Blend of Art and Light and Shadow

The Tiffany Lighting collection is the classic of European Ou 琈 lighting, which perfectly embodies the century-old craftsmanship of Tiffany lighting. The birth of every Tiffany lamp embodies the countless efforts of the artisans. Take a chandelier named "Dance of Roses" as an example. The designer drew inspiration from blooming roses and perfectly presented the shape and color of the petals through Stained glass. During the production process, artisans need to cut and polish glass sheets of different colors and shapes one by one, then wrap the edges with fine copper foil, and after high-temperature welding, they are finally assembled into a beautiful chandelier. When the lights come on, the Stained glass, under the refraction of light, creates a dreamlike and illusory light and shadow effect, as if leading people into a romantic world of flowers. This series of products is not only favored by high-end home consumers in China, but also exported to Europe, North America and other places, becoming the favorite of many art collectors. ​

(2) Modern Lighting Home Series: Simple and fashionable, illuminating life

Keeping up with modern home decoration trends, the modern lighting home collection of Ou 琈 lighting is designed with simplicity and fashion as the core. A ceiling lamp named "Minimalist Light" features an ultra-thin circular design with a frame that is only 1.5 centimeters thick. Paired with a simple white panel, it can blend perfectly with various modern home decoration styles. Technically, it adopts the latest LED chip, providing uniform and soft light without flicker. It also features intelligent dimming and color adjustment functions. Users can easily adjust the brightness and color temperature of the light through a mobile phone APP to meet the lighting needs in different scenarios. In addition, the creative chandeliers in this series, such as the "Floating Planet" chandelier, with their unique shapes and light and shadow effects, have become the visual focus of the home space, adding a touch of technological and artistic atmosphere to modern homes. ​

(3) Hotel Decoration and Lighting Series: Professional customization, highlighting quality

For the special needs of commercial places such as hotels, Ou 琈 Lighting has launched a professional hotel decoration lighting series. When customizing a lobby chandelier for a five-star business hotel, the design team thoroughly understood the hotel's decoration style and cultural concepts. Combining the spatial structure and height of the lobby, they designed a large crystal chandelier. This chandelier is composed of thousands of high-quality crystals. Through meticulous arrangement and design, under the illumination of lights, it refractions a brilliant and dazzling light, highlighting the luxury and grandeur of the hotel. Meanwhile, considering the daily maintenance needs of the hotel, the chandelier adopts a modular design, which is convenient for disassembly and replacement of components. In addition, the company also provides personalized lighting solutions for resort hotels, theme hotels, etc. For instance, it designed wall lamps in the shape of Marine creatures for a marine-themed hotel. The lifelike shapes of dolphins, corals, etc. perfectly match the hotel's theme and create a unique stay experience for guests. ​

(4) LED Light Series: Energy-saving and highly efficient, leading the future

Under the general trend of environmental protection and energy conservation, the LED light series of Ou 琈 lighting has become a favorite in the market with its excellent performance. The new generation of LED bulbs independently developed by the company adopts nano-scale optical materials. Their luminous efficiency is 30% higher than that of traditional LED bulbs, and their service life is up to 50,000 hours. Meanwhile, by optimizing the heat dissipation design, the problem of high heat generation of LED lights has been solved, thus extending the service life of the product. In addition, the company has launched smart LED light strips, which can be linked with smart home systems to achieve functions such as voice control and scene mode switching. They are widely used in home decoration, commercial display and other fields. ​

Iii. Embracing All Rivers and Seas to Expand the Market: A powerful sales network and market influence

Ou 琈 Lighting Co., Ltd. has established a strong sales network covering both domestic and international markets with its diversified sales channels and excellent market operation capabilities, and its products are sold all over the world and have won wide recognition and praise in the market. ​

(1) Domestic market: Dual-wheel drive of online and offline

Online, Ou 琈 Lighting is a key partner of Alibaba and has official flagship stores on major e-commerce platforms such as Tmall and JD.com. To enhance online sales performance, the company has established a professional e-commerce operation team. Every aspect, from store decoration, product photography, detail page design to marketing promotion, has been meticulously planned. By analyzing consumers' purchasing behaviors and preferences through big data, accurately identify target customers and carry out personalized marketing activities. For instance, during shopping festivals such as "Double Eleven" and "618", promotional activities like time-limited discounts, full-reduction offers and free gifts were launched, which attracted a large number of consumers. Meanwhile, the company attaches great importance to online customer service, has established a complete after-sales system, promptly handles customers' inquiries and complaints, and improves customer satisfaction and repurchase rate. ​

Offline, Ou 琈 lighting has established long-term stable cooperative relationships with home building materials markets and lighting specialty stores in major cities across the country. The company regularly organizes sales personnel to provide training for distributors to enhance their product knowledge and sales skills. By holding new product launches, dealer conferences and other activities, we enhance communication and cooperation with dealers and jointly explore the market. At present, the company has multiple sales outlets across the country, forming a wide-ranging offline sales network. ​

(2) International Market: Cultivate meticulously and go global

In the international market, Ou 琈 lighting is a gold merchant on the international station, products are sold to more than 50 countries and regions in Europe, North America, South America, Australia, Asia, etc. In order to adapt to the market demands of different countries and regions, the company has established an international business department and recruited professionals with rich experience in international trade. Team members conduct in-depth research on market regulations, cultural differences and consumption habits of various countries, and make targeted adjustments and optimizations to the products. For instance, in response to the strict requirements of the European market for environmental protection and safety standards, the company has increased its investment in product certification to ensure that all export products comply with the CE, RoHS and other certification standards of the European Union. In terms of marketing and promotion, by participating in internationally renowned exhibitions such as the Frankfurt Lighting Show in Germany and the Las Vegas International Lighting Show in the United States, the company showcased its products and brand image, attracting the attention of many international customers. At present, the company's sales in the international market account for 40% of the total sales and show a trend of increasing year by year. ​

Fourth, Accumulate Strength and Unleash Power: The company's strength and honors and achievements

(1) Patent technology and R&D capabilities: Innovation-driven development

Ou 琈 Lighting attaches great importance to product research and development and technological innovation, regarding it as the core driving force for the development of the enterprise. The company has a research and development team composed of professional designers and engineers, among whom there are many high-end talents who graduated from well-known domestic and foreign universities. The R&D team invests a large amount of funds every year in the research and development of new technologies and new products, and has established industry-university-research cooperation relationships with many universities and research institutions to jointly carry out technological breakthroughs. Up to now, the company has obtained a number of national patents, covering multiple fields such as product design, manufacturing processes, and intelligent control. Among them, a patented technology regarding the heat dissipation structure of LED lamps has effectively solved the heat dissipation problem of LED lamps, enhanced the stability and service life of the products, and brought significant economic benefits and market competitiveness to the company. ​

(2) Brand Building and Certification: Quality builds brand

In terms of brand building, Ou 琈 lighting has always adhered to the concept of "building brand with quality, winning reputation with service". The company has successively created multiple domestic and international brands. By participating in various exhibitions, placing advertisements, and holding brand events, it has continuously enhanced brand awareness and reputation. In terms of product quality control, a strict quality inspection system has been established. From raw material procurement to product delivery, every link undergoes rigorous testing. The company's products have passed multiple international authoritative certifications such as CE, RoHS, and UL, and have been awarded honors such as "Top Ten Brands in China's Lighting Industry" and "Famous Trademark of Guangdong Province". In January 2024, the company was awarded the "Kunpeng Enterprise" prize by Taimei Town, Boluo. This award fully affirms the company's positive contributions and favorable development trend in the regional economic development. ​

(3) Sales performance and industry Position: Strength earns respect

After years of effort, Ou 琈 lighting has achieved remarkable success in sales performance, the annual sales have increased from several hundred thousand yuan in the early days of the start-up to tens of millions of yuan now, the annual growth rate has remained above 30%. The company's status in the lighting industry has also been continuously rising. It has become a member unit of the China National Lighting Electrical Appliance Association and has been invited many times to participate in the formulation and discussion activities of industry standards. The company's business model and development experience have received extensive attention and recognition both within and outside the industry, becoming a model for many peers to learn from and draw upon. ​

V. Unite Hearts and Efforts to Build Culture: Company Business Philosophy and Corporate Culture

(1) Customer-centered: Service creates value

Ou 琈 Lighting has always made "customer first" the core business philosophy of the company, which runs through the entire business process. The company has established a complete customer service system and set up a 24-hour customer service hotline to respond promptly to customers' demands and feedback. During the product design stage, through market research and customer interviews, we gain a thorough understanding of the customers' needs and pain points, and incorporate their opinions into the product design. In terms of after-sales service, we offer customers free installation guidance, product repair, maintenance and other services, ensuring they have no worries. For instance, a customer's chandelier encountered problems during the installation process. Upon receiving the call, the company's customer service staff immediately arranged for professional technicians to come and solve the issue. The prompt and efficient service won high praise from the customer. ​

(2) Innovation-driven Development: Pioneering and Leading the Future

Innovation is the soul of European Ou 琈 lighting development. The company actively creates an innovative corporate culture atmosphere, encouraging employees to be courageous in innovation and daring to break through. The "Innovation Competition" is held every year, and generous rewards are given to employees who propose outstanding innovative plans. The company has also established an innovation fund to support employees in carrying out research and development projects of new technologies and new products. In terms of management innovation, an advanced enterprise management system has been introduced, achieving information-based management in production, sales, inventory and other links, and improving the operational efficiency of the enterprise. Through continuous innovation, Ou 琈 Lighting remains at the forefront of the industry, providing customers with better, smarter lighting products. ​

(3) Teamwork and Mutual Growth: Join hands to create brilliance

Ou 琈 Lighting is well aware that the development of the enterprise cannot be separated from the efforts and dedication of every employee. The company attaches great importance to team building and regularly organizes employees to carry out team-building activities, skills training, cultural exchanges and other activities to enhance the cohesion and combat effectiveness of the team. In terms of employee training, a complete career development channel has been established to provide employees with broad space for growth. For example, the company selects outstanding employees to study and exchange at well-known domestic and foreign enterprises every year, and provides promotion opportunities and training courses for employees. Meanwhile, the company has also established an employee care fund to help employees solve difficulties in their lives and make them feel the warmth and care of the enterprise. In such a corporate culture atmosphere, employees unite and collaborate, strive to make progress, and grow together with the enterprise. ​

Vi. Riding the Waves and Embarking on a New Journey: The Company's Future Outlook

Looking to the future, Ou 琈 Lighting Co., Ltd. is full of confidence and anticipation. With the continuous development of new technologies such as 5G, artificial intelligence and the Internet of Things, the lighting industry will usher in new changes and opportunities. Ou 琈 Lighting will continue to uphold the business philosophy of "customer-oriented, innovation-driven", increase R&D investment in smart lighting, and launch more intelligent, personalized, energy-saving and environmentally friendly products. ​

In terms of market expansion, the company will further consolidate its domestic market share, strengthen cooperation with e-commerce platforms and offline sales channels, and enhance brand awareness and market coverage. At the same time, actively expand the market in countries and regions along the Belt and Road, strengthen international cooperation and exchanges, promote the products of Ou 琈 lighting to more countries and regions, and build a lighting brand with international influence. ​

In the enterprise development strategy, the European Ou 琈 lighting will develop in the direction of diversification and group. It is planned to expand related industries such as home decorations and smart home within the next five years, and achieve the extension and expansion of the industrial chain. At the same time, strengthen internal management of enterprises, enhance their core competitiveness, create more value for customers and make greater contributions to society. Believe that with the joint efforts of all employees, Ou 琈 lighting will continue to shine and write more glorious chapters! ​

If you have any demand for lighting products, you may want to pay attention to Ou 琈 lighting Co., LTD., believe it will surely bring you unexpected surprises. Let's look forward to it together